Cher To Unveil A New Gender-Neutral Fragrance This Fall—First in 30 Years

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Cher back in the perfume game again.

People News Desk

By Joanne Grana

In case you didn’t hear, Cher will be launching a new perfume in the very near future.

Back in May when she turned 73, she tweeted: “Cher Eau de Couture. I’ve been working on my perfume for four years!!! My one criteria…When I love to wear it I’ll be ready to share it. I wear it every day.”

This will be star’s first fragrance in 30 years (Uninhibited is discontinued now) and Eau de Couture will be considered genderless. The perfume, a mix of bergamot, neroli, jasmine, and vetiver, is a spicy, vanilla oriental fragrance.

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“We’ve come a long, long way since I first put out a perfume so I really do believe this is genderless,” Cher said in a press release. “I [made] it for people who love perfume or people who want to smell good, people who feel that it’s part of who they are. I imagine there are people I know there are people, who don’t want to have anything on them and I cannot even go to that place.”

Cher has been working with Firmenich and perfumer Clément Gavarry to create the perfect scent. What can the consumer expect from the true homage to this gender inclusivity fragrance? “It’s very touchy-feely,” she told Women’s Wear Daily. “It makes you want to hold onto yourself.”

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