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(PR) (West Hollywood, Calif. – May 5, 2009) The second annual Sunset Strip Music Festival (SSMF) is confirmed for Sept. 10-12, 2009. In addition to The Strip’s six signature music venues hosting diverse music lineups, SSMF 2009 will also include an outdoor street festival component with the closure of Sunset Boulevard between Doheny Drive to San Vicente Boulevard on Saturday, Sept. 12, from 2 – 9 p.m. This is the first time a significant portion of The Sunset Strip has been shut down for a music event, and it will allow for outdoor stages and increased attendance.


Rock legend Ozzy Osbourne will be honored at a tribute event Thursday, September 10 that kicks off the three-day festival. The tribute event honors icons who have made an impact on the legacy of The Sunset Strip. On Ozzy’s first U.S. tour with Black Sabbath in 1970, the band performed a five-night stand (November 11-15) at the legendary Whisky A Go-Go. Ozzy Osbourne’s career has spanned four decades and his music is as relevant today as ever. The multi-platinum, Grammy Award-winning, Rock and Roll Hall of Famer has sold over 100 millions album worldwide—50 with Black Sabbath and as many as a solo artist—and in 2003 was honored with a star on Hollywood Boulevard’s “Walk of Fame.”


“We are extremely excited to honor rock icon Ozzy Osbourne, and we are thrilled the City of West Hollywood once again supported the Sunset Strip Music Festival,” noted Todd Steadman, executive director of the Sunset Strip Music Festival. “This year’s street closure will allow us to expand on the success of last year’s inaugural fest and accommodate more fans and festival-goers.”


Friday and Saturday nights of SSMF will feature live music performances from a mix of established and up-and-coming artists at all six venues (Cat Club, House of Blues, Key Club, The Roxy Theatre, Viper Room and Whisky A Go-Go). Saturday will feature a daytime street fest with multiple outdoor stage performances before the clubs open their doors for night performances, and the Mondrian hotel is also onboard for SSMF 2009 and will host a VIP cocktail event.


“SSMF is a great opportunity for us to celebrate The Sunset Strip’s rich musical history. It also allows us to recognize the clubs and artists, new and old, who make Sunset Boulevard an international destination,” stated West Hollywood Mayor Pro Tempore John Heilman. “Our first event created so much excitement and enthusiasm, and I know the upcoming event will be terrific.”


An official “launch” of SSMF 2009 will be held May 14 at interactive retailer LIVE! On Sunset. The invitation-only event is sponsored by Jack Daniel’s, LIVE! On Sunset, Virgin America, City of West Hollywood, The Coffee Bean & Tea Leaf, Isla Cantina, Mondrian, Sierra Nevada, Castoro Cellars, Izze and Icelandic Glacial. It will feature an exhibit from photographer Patrick Ecclesine’s award-winning book Faces Of Sunset Boulevard, which celebrates the people who define the legendary boulevard; drinks from Jack Daniel’s; hors d’oeuvres from Isla Cantina; and live music.


“We are delighted to host our kick-off event for year two of SSMF at LIVE! On Sunset and at the same time showcase Patrick’s eclectic collection of Sunset Strip images,” noted SSMF Managing Director Karmen Beck. “The venue embodies the energy of The Sunset Strip with its fashion-forward style and music-friendly approach to retail.”


More details about the Sunset Strip Music Festival 2009, including artist lineup and ticket information, will be announced.


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